This page details the privacy and cookies policy applicable to the use of all EMaC websites. This includes all websites under the, and internet domains.

Overview of our Privacy Policy

This privacy policy sets out how EMaC Limited uses and protects any information that you give EMaC Limited when you use this website. EMaC Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. EMaC Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from October 1st, 2011. The statements made below apply to you whether you use this website directly or someone else uses it on your behalf — most commonly this will be a named contact within your supplying motor dealership.

What we collect

We may collect the following information:

  • Name, address and postcode
  • Contact information including telephone numbers and email addresses
  • Vehicle information including registration number, make, model, mileage and service history
  • Bank account information (expressely for purpose of collecting Direct Debits)
  • Information automatically provided to the website by your internet browser, such as IP address, browser type and version and computer operating system

What we do with the information we gather

We require this information to fulfil our obligations to you in providing services such as Service Plan sales and administration, and in particular for the following reasons:

  • Internal record keeping and account administration
  • Communication with you about the status of your account
  • Communication with your bank (where necessary for the setup and collection of Direct Debits)
  • Communication with your supplying dealer about upcoming services and payment history
  • Communication with third-party agents (such as the AA, RAC and motor manufacturers) about elements of the Service Plan not directly provided by us
  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using any email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.


A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


You may choose to restrict the collection or use of your personal information in the following ways:

  • If you (or someone acting on your behalf) are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us or emailing us at

Other than for the purposes described in What do we do with the information we gather, we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to the Customer Services Team, EMaC Limited, EMaC House, Southmere Court, Electra Way, Crewe Business Park, Crewe CW1 6GU. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.